Set Up Native Ads

If you are new to MoPub, complete the following steps before moving forward with this guide:

1. Set up a MoPub account.
2. Add your application to MoPub

Set up your Native Ad Unit

To add a native ad unit, first navigate to the ‘Inventory’ tab in your MoPub Account. Next, chose the app you’d like to add a native ad unit to, and select ‘Add an Ad Unit’ on the top right hand side of the page.

Select “Native (Custom JSON)” as the Ad Format.

Set your ad positions with native ads location control.

Target the Test Campaign at Your Ad Unit

To help with your initial setup, we have created a test native ad campaign that you can use to verify your integration and native ads setup. In order to see this ad, you’ll need to target the Demo Line Item at your native ad unit. Orders and Line Items are used to run advertisements from your direct ad partners. To learn more about direct ad serving, you can read our help articles aboutOrders and Line Items and Creating an Order and Line Item in our help center.

To activate the test campaign, click on the Orders tab and select the MoPub Demo Order. You can learn more about orders here.

On the order detail page, select the “MoPub Demo Line Item” and click “Edit Line Item” on the top right of the screen.

At the bottom of the edit screen in “Step-3 - Ad Unit Targeting”, target your the ad at the native ad unit you created earlier by selecting the checkbox.

MoPub Native Ad Components

Before you integrate native ads into your application, it’s important to understand the components of MoPub native ads.

The MoPub Native ads standard contains five elements that can be displayed in an ad. These elements correspond to the standard we have defined with our Demand Partners on MoPub Marketplace, so your direct campaigns and MoPub Marketplace ads can use one format. We recommend using all of the five elements in order to achieve the best possible revenue. However, you have flexibility to use as many or as few as you need to create the right ad experience for your app.

The five elements are:

• Title: the title for the ad (e.g. “Clash of Clans”)

• Text: text for the ad (e.g. “Lead your clan to victory in an epic combat”)

• CTA Text: call-to-action text to let the user know what will happen when the ad is selected (e.g. Install)

• Icon Image: image of app icon (80x80 pixels)

• Main Image: large image, such as screenshot of the game (1200x627 pixels)

Here’s an example of an ad that uses all five standard elements:

Download and Integrate the MoPub SDK

Once you’ve created your native ad unit, set-up your test campaign, and added the native components, the next step is to download and integrate the MoPub SDK.

The iOS SDK can be found here: https://github.com/mopub/mopub-ios-sdk

The Android SDK can be found here: https://github.com/mopub/mopub-android-sdk

When you’ve integrated the SDK, you should see the native ad show up in your mobile app when you make an ad request.

Set Up MoPub Marketplace for Native

MoPub Marketplace connects your application to thousands of advertisers who want to show native ads in your application. This is the easiest and fastest way to monetize your application.

Publishers who are not approved will not be able to target their ad units at Marketplace and will see the UI below:

To request your MoPub Marketplace access for native ads, email nativeads@twitter.com.

Once your account has been given access to MoPub Marketplace for your native ad units, simply mark the “enabled” check-box for the “Native Ad” in the Performance tab.

MoPub Marketplace for Native allows you to choose how and where to display an ad delivered by one of our DSP partners. Completion of the steps in this guide will allow MoPub demand partners to bid on your native ads no matter how they are rendered in your app.

Note: MoPub Marketplace ads only contain our five standard elements above. The ads will not display any custom fields you may have added.

See also:

What are Native Ads?
Native Ads Best Practices
Native Ad Direct Serving
Native Ad Network Mediation