Native ads follow the form of the user experience and function as natural content. In contrast to banner and interstitial ad units, native ads are part of the overall app experience. Monetization through native ads can deliver a considerably better experience for users and a better ROI for marketers.

Any mobile app developer can start monetizing his or her apps with MoPub’s native ads solution. The MoPub Native Ads solution is the only full-stack offering for developers. This means that you can run native ads from three different ad sources: direct advertisers with whom you already work, promotional ads for your other apps, and thousands of advertisers from MoPub Marketplace, which connects the developer’s app to thousands of third-party advertisers.

Here are two examples of what native ads can look like:

See also:

Native Integration Overview
How to Integrate MoPub Native Ads
Native Ads Best Practices
Native Ad Direct Serving
Native Ad Network Mediation