Native Direct Ad Serving

The MoPub platform allows you to integrate ads from many different advertising sources, including MoPub Marketplace and direct ads. Below is a short guide for setting up your first direct sold native ad.

Set Up Your Direct Campaign

If you already use MoPub, setting up a Native Advertisement (direct sold ad) is no different than the steps for a banner or interstitial. If you’re new to MoPub, follow the steps in our Creating an Order and Line Item article to set up a new order and line item. For this campaign, you’ll want to choose Guaranteed as your campaign type. MoPub offers a number of different campaign types and you can learn more about them in the article here.

In Step 3 of the Line Item/Order creation page, make sure to target your new campaign at the corresponding native ad unit, just like we did with the demo line item above.

Once you’ve created the order and line item, you will need to upload an actual ad, or a “creative.” A creative is simply the ad that your user will see in your application. In order to add a native creative, select your Line Item and then select the blue ‘Add a New Creative’ button, shown below.

In the form, select “Native” as the format and add a destination URL for the ad. This can be a web page, deeplink (e.g. spotify://) or the app store URL. Once you’ve selected “Native” as the format, you’ll see the easy form for setting up a native ad.

Complete the Creative Form

Decide which fields you would like to use in your ad and add text to them and upload the corresponding images. In some cases, you may want to augment the MoPub standard format for your direct ads. A good example of this would be adding a field for an app’s star rating when you’re running a direct sold campaign. To support these use cases, we offer the ability to add fields and additional images. This can be accomplished by clicking the ‘Add A Field’ or ‘Add An Image’ buttons.

When you have set up your Native creative with your desired elements and/or additional fields, select “Save.”

See also:

What are Native Ads?
Native Integration Overview
How to Integrate MoPub Native Ads
Native Ads Best Practices
Native Ad Network Mediation