Passing Location

The MoPub Marketplace and certain ad networks can use your user’s location to send more targeted ads. If your app already has location permissions, the MoPub SDK will automatically attempt to acquire location data for ad requests. You can use `locationUpdatesEnabled` in `MoPub.h` to opt out of this functionality. The MoPub SDK will never prompt the user for permission if location permissions are not currently granted.

You can also choose to pass the location yourself by passing any CLLocation to MPAdView which will forward what you supply to the location property down to the underlying ad network.

Passing Keywords

You can pass keywords from your app to MoPub as a comma-separated list in the ad view. They should be in the format of key value pairs (e.g. m_age:24). You can use any characters except for “&” and “=”. Spaces are allowed, and special characters are discouraged.

MPAdView *adView
        = [[MPAdView alloc] initWithAdUnitId:@"AD_UNIT_ID" size:MOPUB_BANNER_SIZE];
adView.delegate = self;
adView.keywords = @"m_age:24,m_gender:m,m_marital:single";
[adView loadAd];

• Using the same key value pairs, target campaigns using the keyword targeting function in the “Advanced Targeting” dropdown when managing campaigns on the MoPub Dashboard.
• To target multiple keywords, use AND. If you want to use the OR clause, separate the keywords by a new line. To explicitly not target a property, put a “-” in front of the keyword.
Example: m_gender:m AND m_age:25
Example: m_gender:m
m_age:25
Negative Targeting: -m_age:25

Note: For native ads, you can pass in keywords using the MPNativeAdRequestTargeting class. See the Native Ads Integration guide.