In order to monetize your app with MoPub, you will need to set up orders and line items. An Order is a a group of related Line Items, which are also known as campaigns. Line items are campaigns that have different targeting. For example, you receive a Coca-Cola Order for a 728x90 United States Campaign, a 320x50 UK campaign, and a 300x250 United States and UK campaign. Each of these campaigns can be created as a separate Line Item, which rolls up into one Order.
The Orders page allows you to create guaranteed orders, promotional orders, non-guaranteed and backfill promotional orders.
Please note that MoPub will not provide any of this demand and this should be booked directly through an advertiser.
What is an Order and Line Item?In order to monetize your app with MoPub, you will need to set up orders and line items. An Order is a a group of related Line Items, which are also known as campaigns. Line items are campaigns that have different targeting. For example, you receive a Coca-Cola Order for a 728x90 United States Campaign, a 320x50 UK campaign, and a 300x250 United States and UK campaign. Each of these campaigns can be created as a separate Line Item, which rolls up into one Order.
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