Line Item Types

Each Order has one or more Line Items. A Line Item is a set of creatives and targeting parameters that runs with a specific budget.

Guaranteed

A Guaranteed line item is typically a direct sold line item with a set CPM for a certain number of impressions and a start and end date. (Default is Priority 6)

Promotional

A Promotional line item is for house ads like advertising another of your applications, ads for the paid version of your app or other functions like a “rate this app” line item. (Default is Priority 10)

Marketplace

A Marketplace line item is typically used to set a floor price for MoPub Marketplace for users in a particular geography, or to prioritize Marketplace higher than other network campaigns which default to priority 12. (Default is Priority 10)

Network

A Network line item is typically used to traffick a special or one-time network campaign at a higher priority than your other network campaigns which default to priority 12. This is useful for running a network with a limited budget or for a limited time period. (Default is Priority 10)

Non-Guaranteed

A Non-guaranteed line item is typically used to traffick a campaign without a guaranteed number of impressions. Non-guaranteed line items are set by default to a priority level of 12, and compete with your Ad Networks and MoPub Marketplace as an ad source. (Default is Priority 12)

Backfill

A Backfill line item is typically a promotional line item like house ads that are only used when no other higher priority line items are available. (Default is lowest Priority level, 16)

Line Item Types Each Order has one or more Line Items. A Line Item is a set of creatives and targeting parameters that runs with a specific budget. Guaranteed A Guaranteed line item is typically a direct sold line item with a set CPM for a certain number of impressions and a start and end date. (Default is Priority 6) Promotional A Promotional line item is for house ads like advertising another of your applications, ads for the paid version of your app or other functions like a “rate this app” line item. (Default is Priority 10) Marketplace A Marketplace line item is typically used to set a floor price for MoPub Marketplace for users in a particular geography, or to prioritize Marketplace higher than other network campaigns which default to priority 12. (Default is Priority 10) Network A Network line item is typically used to traffick a special or one-time network campaign at a higher priority than your other network campaigns which default to priority 12. This is useful for running a network with a limited budget or for a limited time period. (Default is Priority 10) Non-Guaranteed A Non-guaranteed line item is typically used to traffick a campaign without a guaranteed number of impressions. Non-guaranteed line items are set by default to a priority level of 12, and compete with your Ad Networks and MoPub Marketplace as an ad source. (Default is Priority 12) Backfill A Backfill line item is typically a promotional line item like house ads that are only used when no other higher priority line items are available. (Default is lowest Priority level, 16)

---