Reporting Categories and Metrics Descriptions

When running a report, you can report on six categories and include desired metrics.

The following are categories on which you can report:

App
Ad Unit
Priority
Line Item Type
Order
Line Item
Creative
Month
Week
Day
Hour
Country
OS
iOS Device

For example, if you wanted to report on a single Line Item, select ‘Line Item’ as a category, then select the Line Item you want to report on.

You can also include selected reporting metrics via checkboxes below the categories selection. The following is a brief description of the metrics:

Attempts/Requests: When an ad is called, a request is logged within MoPub. An attempt is logged every time MoPub attempts an ad network. See Attempts vs. Requests for more information.

Impressions: The number of times an ad is served.

Clicks: The number of times an ad is clicked on

Revenue: Revenue generated.

CTR: the click-through rate of an ad. The number of times the click is made on the ad divided by the number of impressions.

Conversion: A customer action that has value on your app. Conversion tracking is used to properly measure the effectiveness of cross-promotions and direct sold advertisements. The conversion rate is the number of app conversions divided by the total number of ad clicks that can be tracked to a conversion. This will work only if you set up Conversion Tracking with the MoPub SDK.

Reporting Categories and Metrics Descriptions When running a report, you can report on six categories and include desired metrics. The following are categories on which you can report: App Ad Unit Priority Line Item Type Order Line Item Creative Month Week Day Hour Country OS iOS Device For example, if you wanted to report on a single Line Item, select ‘Line Item’ as a category, then select the Line Item you want to report on. You can also include selected reporting metrics via checkboxes below the categories selection. The following is a brief description of the metrics: Attempts/Requests: When an ad is called, a request is logged within MoPub. An attempt is logged every time MoPub attempts an ad network. See Attempts vs. Requests for more information. Impressions: The number of times an ad is served. Clicks: The number of times an ad is clicked on Revenue: Revenue generated. CTR: the click-through rate of an ad. The number of times the click is made on the ad divided by the number of impressions. Conversion: A customer action that has value on your app. Conversion tracking is used to properly measure the effectiveness of cross-promotions and direct sold advertisements. The conversion rate is the number of app conversions divided by the total number of ad clicks that can be tracked to a conversion. This will work only if you set up Conversion Tracking with the MoPub SDK.

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