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Geo, Connectivity, and Device Targeting

When you create a new line item (and when editing line items) there are several targeting options available. Please note that you must always target an ad unit when creating a Line Item.
Country Targeting:
  • Target your line item to a specific set of countries. By default, when the list is empty, your line item will be targeting all countries.
  • The type ahead field allows you to quickly add countries that you want to target. Countries can be removed by selecting the ‘X’ to the right of the country name. By selecting certain countries, additional region targeting may become available:
    • States / Provinces - available for US and Canada (Wi-Fi Only required)
    • Metro Areas / DMAs - available for US-only (Wi-Fi Only required)
    • ZIP codes - available for US-only (Wi-Fi Only required)
    • Cities - available for most countries
  • Note that you can target a geographical selection by expressing what countries and regions you want to exclude (“Users who are Not Located in”).
City Targeting:
  • In order to take advantage of city targeting, you will need to make sure that your application is passing latitude and longitude to the MoPub SDK. We also pass this information up to ad networks and the MoPub Marketplace, which can result in access to higher paying CPM campaigns. Additional technical documentation can be found here.
Region Targeting:
  • Target your line item to specific regions within the countries you selected in the Country targeting field.
  • The type ahead field will surface City, State, and Metro Area / DMA regions for the countries you have selected. Note that removing a country selected in Country Targeting will remove the regions contained within it.
  • Targeting by states is available for the US and Canada (Wi-Fi Only required).
  • Targeting by metro area / DMA is available for US only (Wi-Fi Only required).
  • These options will be unavailable if Carrier targeting is chosen.
Zip Code Targeting:
  • Target your line item to a set of specific ZIP codes if you have selected US in the Country targeting field.
  • Provide a list of ZIP codes in the provided field, each ZIP code should be on its own line or separated by a whitespace. Note that removing the US in the Country targeting field will remove the ZIP codes you provide here.
  • Targeting by ZIP code is available for US only.
  • ZIP code targeting is only available only campaigns targeted to Wi-Fi-only traffic. These option will not be available if selected carriers are chosen.
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Carrier Targeting:
  • Target your line item to deliver ads to specific carriers for the countries you selected in the Country targeting field.
  • Use the typeahead field to input carrier names. Note that removing a country selected in Country Targeting will remove the carriers contained within it.
  • Carrier targeting is available for the US, Canada, and UK.
  • Some geo-targeting options such as State, Metro Area / DMA, and ZIP code require Wi-Fi and will not be available if you select carrier targeting.
Device Targeting:
  • This allows you to target your line item to specific device types and versions