Forecasting for Direct Ads |
MoPub’s Forecasting feature allows you to quickly evaluate available impressions based on the inventory that’s already been booked and sold. As shown below, Forecasting allows you to visualize available inventory, and see the value of each Guaranteed Line Item.
この機能はGuaranteed ラインアイテムを使用している場合に特に有効です。
A Guaranteed Line Item should be used for any direct-sold ad campaigns, which includes inventory that is directly sold to an advertiser.
Overview of ForecastingMoPub’s Forecasting feature allows you to quickly evaluate available impressions based on the inventory that’s already been booked and sold. As shown below, Forecasting allows you to visualize available inventory, and see the value of each Guaranteed Line Item. This feature is particularly useful for if you’re using Guaranteed Line Items. A Guaranteed Line Item should be used for any direct-sold ad campaigns, which includes inventory that is directly sold to an advertiser. |
MoPubの予測機能を使うには、以下のことを満たさなければなりません:
• 少なくとも一つの Guaranteed ラインアイテムがある
• 少なくとも28日の履歴データがある
予測機能は、現在限られた数のMoPub ユーザーのみ使用できます。 あなたのMoPub アカウントで予測機能を有効にするには、ここにアクセスするための登録が必要です。予測機能が有効になると、ダッシュボード上で Forecasting ボタンをクリックするとすぐに、あなたのtotal impressions, booked impressions, available impressionsの予測を見られます。
以下のように、日付範囲を指定して予測広告表示回数を見ることができます。
Additionally, filter by app, ad format, platform or country to identify the forecasted impressions for specific pieces of your inventory.
How to use ForecastingIn order to use MoPub’s Forecasting feature, you must have: • At least one Guaranteed Line Item • At least 28 days of historical data Forecasting is currently available to a limited number of MoPub users. To enable Forecasting on your MoPub account, sign up for access here. Once Forecasting is enabled, click on Forecasting button on the dashboard to quickly view your estimated total impressions, booked impressions, and available impressions. As shown below, you may select a specific range of dates to view forecasted impressions. Additionally, filter by app, ad format, platform or country to identify the forecasted impressions for specific pieces of your inventory. |
Why aren’t my Guaranteed Line Items showing in the charts or tables?
(For example: For ad unit “320x50,” when I look in my Inventory tab, there should be 10 Guaranteed Line Items shown.)
If the Guaranteed Line Item is targeted towards multiple ad units, and the ad unit of interest (in this case “320x50”) has received no impressions, MoPub will forecast 0 impressions and therefore, will not show them in the chart or table.
予測チャートに停止状態のGuaranteed ラインアイテムを含めることはできますか?
はい。そのためには、include paused Guaranteed line items のチェックボックスにチェックを入れてください。
予測機能で、自分のネットワークやMoPub マーケットプレイスの広告表示回数を予測することができますか?
予測アカウントはイベントリを直接広告主に販売する広告掲載者のためのものなので、 従って自分のネットワークやMoPub マーケットプレイスの広告表示回数を予測することはできません。
How do I book new orders against the forecasted impressions?
To book new orders against the forecasted inventory, proceed to the Orders tab and create a new order or line item.
履歴(Historical)タブとは何ですか?
履歴タブをクリックすると、ダッシュボード上であなたの広告表示回数や収益の過去の傾向をみることができます。 ダッシュボードの詳細情報についてはここのヘルプページを参照してください。
FAQWhy aren’t my Guaranteed Line Items showing in the charts or tables? (For example: For ad unit “320x50,” when I look in my Inventory tab, there should be 10 Guaranteed Line Items shown.) If the Guaranteed Line Item is targeted towards multiple ad units, and the ad unit of interest (in this case “320x50”) has received no impressions, MoPub will forecast 0 impressions and therefore, will not show them in the chart or table. Can I include paused Guaranteed Line Items in the Forecasting charts? Yes. In order to do this, please make sure the checkbox to include paused Guaranteed line items is checked. Does Forecasting include forecasted impressions from my networks or the MoPub Marketplace? Forecasting accounts for Guaranteed Line Items for publishers who want to sell their inventory directly to advertisers, and therefore, does not include impressions forecasted from networks or MoPub Marketplace. How do I book new orders against the forecasted impressions? To book new orders against the forecasted inventory, proceed to the Orders tab and create a new order or line item. What is the Historical tab? Clicking on the historical tab will bring you back to your MoPub dashboard, in which you can view historical trends on your impressions and revenue. For more information on the dashboard, visit our help page here. |