Create and Manage a Segment (Ad Networks)

Segments Overview

MoPub’s network management interface allows you to group your inventory into “segments”. A “segment” is a slice of your inventory with specific apps or ad units that can be targeted to specific countries and networks. It is a combination of three variables:

1. Ad units/Apps

2. Ad networks

3. Geography: Based on country or several countries

Tip: Make each segment a unique combination of apps/ad units and countries so you can see all the networks for that ad unit on one page. This simple set up will make your daily management easier (i.e. App X + U.S. only). In order to complete a segment setup, you must first connect a network setup to your account.

Global Segment

Once your networks have been configured, you will see a Global Segment automatically created in your ‘Segments’ tab. The Global Segment contains everything you have set up in the Networks tab, including all your apps, ad units, and networks. This segment exists by default for all users and cannot be archived or deleted.

If you create a new segment (typically so you can create a unique “waterfall” for a sub-set of ad units and countries), that segment will override the network waterfall and CPMs that appear in the Global Segment for that ad unit/app + country combination. Note: You will not see any change in the Global Segment when this occurs since this will still be used for everything except your segment combination.

If you do not wish to create segments, you can use the Global Segment to serve ads across all your apps and ad units, and with any networks that you have connected to MoPub. You can think of the Global Segment as a “catch-all” for anything that is not targeted in another segment.

Create A Segment

To create a new segment, select the Add a Segment button on the Segments tab or when you are on a segment page.

In the Create a New Segment modal, there are four steps:

1. Name your segment: Name your segment as descriptively as possible. You may want to include details about which apps/ad units and countries are included if it is relevant.

2. Select inventory: You can add all of your inventory or select specific apps, formats, or operating systems to be included in your segment.

3. Add geo-restrictions (optional): If you want your segment to only serve in select countries, you can geo-restrict the segment here. Note: We HIGHLY recommend not duplicating the same country + apps combination to make managing your network waterfall simpler (see section on Manage Networks In Your Segment below)

4. Add select networks (optional): If you only want some networks applied to your segment inventory or wish to EXCLUDE a network, you can target specific networks for the segment here. Note: Make sure you have configured your network for each app and ad unit correctly during network creation.

Manage Network Prioritization In Your Segment

Once you have created a segment, you can manage the order in which your networks are prioritized (your network “waterfall”) for each ad unit. You can also see your revenue and key performance metrics for that segment on the segment detail page.

For example, if you have App1 with 3 Ad Units (AU1, AU2, AU3), you can associate App1 (and thus, all the three Ad Units) with a country (such as US) and create a segment for this combination.

Step 1: Create a segment called “App1 - U.S.”

Step 2: When creating the segment, add ad units AU1, AU2, and AU3.

Step 3: Select the U.S. from the Geo Restrictions drop down menu.

Step 4: Add your ad networks to the segment (Note: you must have any required ad serving IDs for each network on the ‘Edit Network’ page). Select ‘Save Segments’.

Step 5: Update your Network CPMs (which determine the priority order in which an ad is requested from each network)

The “App1 - U.S.” segment will therefore only apply to your ad requests in the U.S. for App1.

Tip: If you want to setup different network prioritization (or “waterfall”) for different ad unit + country combinations, you should think about setting up separate segments to achieve this. We highly recommend that you do not create more than one segment targeted at each ad unit + country combination. You will not see all the networks for that ad unit + country combination in one segment as a result.

Enter Network CPMs

Within each ad unit, the networks are prioritized based on the CPM you have entered in the Network CPM column. When you change CPMs in each row, the waterfall will automatically reorder to reflect your changes.

You can also set Advanced targeting features, including Frequency Capping and Allocation Percentages here for the specific ad unit + network row.

On the Segment Detail page, you can set the CPMs by network for a specific ad unit here:

Hourly and Daily frequency capping can be set here:

Or both can be set by selecting the desired Ad Units and Networks and clicking the ‘Quick Apply’ button here:

Filters

A filter can be added to ease search of a specific unit in the segment waterfall. Filter options include: Ad Format, Apps, Platform, Networks, and Status.

Editing A Segment

You can always change the apps, ad units, ad networks, or geo-targeting for a segment. In a non-global segment, click the ‘Edit Segment’ button.

Create and Manage a Segment (Ad Networks) Segments Overview MoPub’s network management interface allows you to group your inventory into “segments”. A “segment” is a slice of your inventory with specific apps or ad units that can be targeted to specific countries and networks. It is a combination of three variables: Ad units/Apps Ad networks Geography: Based on country or several countries Tip: Make each segment a unique combination of apps/ad units and countries so you can see all the networks for that ad unit on one page. This simple set up will make your daily management easier (i.e. App X + U.S. only). In order to complete a segment setup, you must first connect a network setup to your account. Global Segment Once your networks have been configured, you will see a Global Segment automatically created in your ‘Segments’ tab. The Global Segment contains everything you have set up in the Networks tab, including all your apps, ad units, and networks. This segment exists by default for all users and cannot be archived or deleted. If you create a new segment (typically so you can create a unique “waterfall” for a sub-set of ad units and countries), that segment will override the network waterfall and CPMs that appear in the Global Segment for that ad unit/app + country combination. Note: You will not see any change in the Global Segment when this occurs since this will still be used for everything except your segment combination. If you do not wish to create segments, you can use the Global Segment to serve ads across all your apps and ad units, and with any networks that you have connected to MoPub. You can think of the Global Segment as a “catch-all” for anything that is not targeted in another segment. Create A Segment To create a new segment, select the Add a Segment button on the Segments tab or when you are on a segment page. In the Create a New Segment modal, there are four steps: Name your segment: Name your segment as descriptively as possible. You may want to include details about which apps/ad units and countries are included if it is relevant. Select inventory: You can add all of your inventory or select specific apps, formats, or operating systems to be included in your segment. Add geo-restrictions (optional): If you want your segment to only serve in select countries, you can geo-restrict the segment here. Note: We HIGHLY recommend not duplicating the same country + apps combination to make managing your network waterfall simpler (see section on Manage Networks In Your Segment below) Add select networks (optional): If you only want some networks applied to your segment inventory or wish to EXCLUDE a network, you can target specific networks for the segment here. Note: Make sure you have configured your network for each app and ad unit correctly during network creation. Manage Network Prioritization In Your Segment Once you have created a segment, you can manage the order in which your networks are prioritized (your network “waterfall”) for each ad unit. You can also see your revenue and key performance metrics for that segment on the segment detail page. For example, if you have App1 with 3 Ad Units (AU1, AU2, AU3), you can associate App1 (and thus, all the three Ad Units) with a country (such as US) and create a segment for this combination. Step 1: Create a segment called “App1 - U.S.” Step 2: When creating the segment, add ad units AU1, AU2, and AU3. Step 3: Select the U.S. from the Geo Restrictions drop down menu. Step 4: Add your ad networks to the segment (Note: you must have any required ad serving IDs for each network on the ‘Edit Network’ page). Select ‘Save Segments’. Step 5: Update your Network CPMs (which determine the priority order in which an ad is requested from each network) The “App1 - U.S.” segment will therefore only apply to your ad requests in the U.S. for App1. Tip: If you want to setup different network prioritization (or “waterfall”) for different ad unit + country combinations, you should think about setting up separate segments to achieve this. We highly recommend that you do not create more than one segment targeted at each ad unit + country combination. You will not see all the networks for that ad unit + country combination in one segment as a result. Enter Network CPMs Within each ad unit, the networks are prioritized based on the CPM you have entered in the Network CPM column. When you change CPMs in each row, the waterfall will automatically reorder to reflect your changes. You can also set Advanced targeting features, including Frequency Capping and Allocation Percentages here for the specific ad unit + network row. On the Segment Detail page, you can set the CPMs by network for a specific ad unit here: Hourly and Daily frequency capping can be set here: Or both can be set by selecting the desired Ad Units and Networks and clicking the ‘Quick Apply’ button here: Filters A filter can be added to ease search of a specific unit in the segment waterfall. Filter options include: Ad Format, Apps, Platform, Networks, and Status. Editing A Segment You can always change the apps, ad units, ad networks, or geo-targeting for a segment. In a non-global segment, click the ‘Edit Segment’ button.

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