Advanced Targeting

When you create a new line item (and when editing line items) you have the ability to use ‘Advanced Targeting’.

Allocation Percentage: Under ‘Advanced Targeting’ you can allocate the percentage of requests you are sending to the Line Item, frequency cap, user target and keyword target. Please note that our allocation settings are on the individual campaign level.

User Targeting: In ‘Advanced Targeting’ you can also set up user targeting. User targeting allows you to target users that have or don’t have specific applications. Please note, however, you can only target apps that you are the owner of and you must have the following things setup in MoPub:

• iTunes URL or Android package name for the apps that you are using for user targeting

• User targeting can only be used if you also have conversion tracking setup. Please refer to our iOS and Android documentation.

• Learn more about what you can do with user targeting here

Frequency Capping: Under this section, you can also set a frequency cap. Frequency caps limit the number of ads that can be shown to a particular user. For example, if you only want a user to see one ad a day from a particular network, set it to one daily impression.

Keyword Targeting: In ‘Advanced Targeting’ you have the ability to target select user data through keywords. To add keyword targeting, you will need to pass these keywords up through the application (iOS, Android). After you have done the technical work, you should enter one group of keywords per line. Within each line, the keywords are ANDed by using ‘AND’. All lines are otherwise ORed together.

Advanced Targeting When you create a new line item (and when editing line items) you have the ability to use ‘Advanced Targeting’. Allocation Percentage: Under ‘Advanced Targeting’ you can allocate the percentage of requests you are sending to the Line Item, frequency cap, user target and keyword target. Please note that our allocation settings are on the individual campaign level. User Targeting: In ‘Advanced Targeting’ you can also set up user targeting. User targeting allows you to target users that have or don’t have specific applications. Please note, however, you can only target apps that you are the owner of and you must have the following things setup in MoPub: iTunes URL or Android package name for the apps that you are using for user targeting User targeting can only be used if you also have conversion tracking setup. Please refer to our iOS and Android documentation. Learn more about what you can do with user targeting here Frequency Capping: Under this section, you can also set a frequency cap. Frequency caps limit the number of ads that can be shown to a particular user. For example, if you only want a user to see one ad a day from a particular network, set it to one daily impression. Keyword Targeting: In ‘Advanced Targeting’ you have the ability to target select user data through keywords. To add keyword targeting, you will need to pass these keywords up through the application (iOS, Android). After you have done the technical work, you should enter one group of keywords per line. Within each line, the keywords are ANDed by using ‘AND’. All lines are otherwise ORed together.

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