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Adding Creative to Line Items


After you have created your guaranteed, promotional or backfill promotional Line Items, MoPub will ask you to add creative. If at any time you would like to add an additional creative, simply click on ‘Add a Creative’ icon on the right hand side.
  • To add a creative, first select the ‘Format’. The format should be the ad unit size creative that you are uploaded. Please note that if you are uploading a creative for a 320x50, but the line item isn’t targeted to an ad unit with that ad size, the creative will not serve.
  • Next, select the creative type— Image, Text and Tile, or HTML.
After you select the creative type, you will need to do the following:
  • Name the creative
  • Make sure you implement a click-through URL
  • Implement an Impression Tracking URL if your advertiser would like a 3rd party impression tracker
  • Add the App Store URL or Android package if you plan on tracking conversions. Please make sure that you have done the technical work to have conversion tracking setup properly on iOS and Android.
  • Upload the creative