Passing Latitude and Longitude

The MoPub Marketplace and certain ad networks can use your user’s location to send more targeted ads. Our SDK will automatically pass over latitude and longitude coordinates if available in the app and enabled in the SDK.

If you use location in your app, but would like to disable location passing to MoPub, use the location methods on the `com.mopub.comon.MoPub` class:

   package org.myapp
   
   import com.mopub.common.MoPub;

   class MyActivity extends Activity {

       @Override
       public void onCreate {
           ...
           MoPub.setLocationAwareness(MoPub.LocationAwareness.DISABLED);
           ...
       }
   }

Passing Keywords

For banner and interstitial ads, pass the keywords from your app to MoPub as a comma-separated list in the ad view. They should be formatted as key/value pairs (e.g. m_age:24). You can use any character except “&” and “=”. Spaces are allowed, and special characters are discouraged.

MoPubView moPubView = (MoPubView) findViewById(R.id.mopubview);
moPubView.setAdUnitId("AD_UNIT_ID");
moPubView.setKeywords("m_age:24,m_gender:m,m_marital:single");
moPubView.loadAd();

Using the same key value pairs, target campaigns using the keyword targeting function in the Advanced Targeting dropdown. To target multiple keywords, use AND. If you want to use the OR clause, separate the keywords by a new line. To explicitly not target a property, put a “-” in front of the keyword.

Note: For native ads, you can pass in keywords using the RequestParameters class.